Privacy Policy

Effective Date: May 27, 2025

NYU CREATE Lab ("we", "our", or "us") develops educational games designed to improve users' cognitive skills and enjoyment. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our apps in the EF Suite, including "All You Can ET", "Gwakkamolé", and "CrushStation".

1. Developer Contact Information

  • Developer Name: NYU CREATE Lab
  • Email: create.lab@outlook.com
  • Mailing Address: 196 Mercer Street 8th Floor, New York, NY 10012

2. Types of Data Collected

We do not collect any sensitive personal data. Specifically, our games do not collect or access:

  • Player name or nickname
  • Gender
  • Email address or phone number
  • Precise device location (GPS)
  • SMS, contacts, or app contents

We may collect limited, non-personal data:

  • Screens visited and levels completed
  • Score, actions taken (e.g., aliens saved)
  • Age (if optionally entered)
  • Device model, brand, OS version
  • Country or region

3. Purpose of Data Collection

Collected data is used solely for:

  • Improving gameplay experience
  • Internal research and development
  • Scientific research on cognitive performance

4. Third-Party Services

Our apps are developed using Unity, which may collect technical data. Please refer to Unity’s Privacy Policy for more information.

5. Data Sharing

We do not sell, rent, or trade any data. Data may be anonymized and aggregated for research. We do not share identifiable information with external parties.

6. User Rights and Controls

  • Users can opt out of research by selecting "Do not agree" at launch
  • Users may request deletion of their data
  • Users may contact us with questions at create.lab@outlook.com

7. Children's Privacy

We do not knowingly collect data from children under 13 without parental consent. If you believe this has occurred, contact us and we will delete the data.

8. Data Security

  • Data transmitted via secure (HTTPS) connections
  • Internal access controls
  • Regular security reviews

9. Data Retention

We retain gameplay data for up to [Provide duration, e.g., 12 months]. Afterward, it is anonymized or deleted. Users may request earlier deletion by contacting us.

10. Changes to Policy

We may update this policy and will post changes here. The most recent version is always accessible online.