Privacy Policy: Looking Inside

The NYU CREATE Lab creates games that help improve people’s lives. To do that, we need to understand how well our games do what they are designed to do: being fun and helping people. At the same time, it is important for us to ensure that kids and families can enjoy our games without concerns about their privacy and safety.

This brief document explains what kind of data is collected by “Looking Inside”. We also explain what happens to the data, and what it is used for.

WE DON’T COLLECT SENSITIVE PERSONAL DATA

This is an important issue for us. Our games never share any personal information with any party. In fact, the game doesn’t even have access to any kind of personal data, or data that could be used to directly identify players or device owners.

In particular, the game does not have access to: player name or nickname, player gender, device location, device owner account, phone contacts, phone SMS or other apps contents.

WE COLLECT GAMEPLAY DATA TO IMPROVE THE GAME

The game collects limited data about player activities within the game. As an example, the data we collect includes, but is not limited to, the following game-related indicators: screens the player visits, levels the player has completed, and actions the player makes.

The collected data is processed only internally by ourselves (NYU CREATE Lab), in order to understand the players’ experience in the game, and ultimately improve it.

All collected data is strictly anonymized: we never get to match playing behavior to player identities, and that is because, as stated before, the game doesn’t collect any kind of personal data.

The collected data also includes the following technical information about the device used by the player: brand, model, operating system and version, and the country where the player is located.

WE USE TECHNOLOGY WHICH COLLECTS TECHNICAL DATA

The game is built using Unreal Engine 4, a game engine that requires access to some technical information about the player’s device in order to work properly: device manufacturer, hardware components, device and network identifiers, user language, etc. The collected technical data is sent to Unreal and aggregated in publicly-available statistics. The game has no control over how Unreal uses such information.

Please read Unreal’s privacy policy for details about the data collected by Unreal.

WE USE TECHNOLOGY WHICH COLLECTS TECHNICAL DATA

If you have any questions regarding your rights about data, please e-mail create.lab@outlook.com.